In Spring 2020, the North American Equipment Dealers Association launched “Technicians for Tomorrow,” an educational marketing campaign focused on promoting career opportunities for Service Technicians within the Agricultural industry. Our goal for Technicians for Tomorrow is to familiarize parents and educators of middle and early high school students with the benefits enjoyed by equipment service technicians and inspire their children and students to explore these careers by focusing their skills at an early age.

Technicians for Tomorrow includes targeted materials to engage students, parents, and teachers, along with a suite of materials that dealers can customize and use to promote the campaign while bolstering recruitment efforts in their own communities. Materials are created across a variety of platforms (social media, video, print and radio) to help broaden the campaign’s reach.